The short version: FMCG retail rewards programmes show-off at awards night
2026 marks the eighth year of the South African Loyalty Awards, designed to recognise and celebrate excellence and innovation across South Africa’s loyalty landscape. Loyalty programmes entered into the competition are judged against international standards and measurable results by a panel of respected local and international loyalty and CRM professionals. As expected, our FMCG retailers walked away with a host of awards:
- Best Programme: Retail – Shoprite/Checkers Xtra Savings (Winner), alongside Clicks ClubCard (Highly Commended) and Pick n Pay Smart Shopper (Commended)
- Best Programme: Subscription – Shoprite/Checkers Xtra Savings (Winner)
- Best Use of AI To Improve Loyalty Experience – Shoprite/Checkers Xtra Savings (Winner), Clicks ClubCard (Highly Commended)
- Loyalty Team Of The Year – Shoprite/Checkers Xtra Savings (Winner)
- Best Relaunched Programme – Dis-Chem Better Rewards (Winner)
- Best Programme: Restaurants / QSR – Spur (Winner)
- Best Long-Term Loyalty Programme: Open – Shoprite/Checkers Xtra Savings (Highly Commended), Clicks ClubCard (Commended)
- Best Short-Term Loyalty Marketing Campaign – Clicks ClubCard (Highly Commended), Pick n Pay Smart Shopper (Commended)
- Best Strategic Use Of Data Analytics / CRM Application – Clicks ClubCard (Highly Commended), Shoprite/Checkers Xtra Savings (Commended)
- Best Use Of Gamification – Pick n Pay (Highly Commended)




