When Sean Summers returned to Pick n Pay as CEO in 2023, he was offered 4 million performance-based shares as an incentive to turn the business around more quickly. Two million of these he bagged in October last year for successfully implementing the new organisational and leadership structure. Then, another million shares have been earmarked for delivering a successful CEO succession plan, which, we would imagine, is still some way off considering that his contract has been extended to 2028. The final million shares were to be awarded if Pick n Pay reached break-even by FY2027. Unfortunately, the Group tells us, this will not materialise, meaning that Summers will have to forfeit those shares, valued at R21m. The break-even target has also been pushed back to FY2029 – and while no shares are on the line for him this time, the stakes would be much higher for the business should that deadline not be met.
Dealing in much smaller numbers, Boxer, in partnership with FNB eBucks, is offering qualifying FNB customers who swipe their cards in-store a loaf of bread at the mere cost of 99c. A similar initiative was launched at Pick n Pay stores in 2024, resulting in over 6.3 million loaves issued, saving shoppers R9.6m. Shoppers will be allowed to buy up to four loaves at 99c per month, and by extending the offer to Boxer stores, the deal will reach those rural and semi-rural communities that need it most.
The short version: Summers forfeits R21m in shares | Boxer & FNB bring customers 99c bread loaves | New AI shopping assistant now on asap!
And finally, just yesterday, Pick n Pay introduced a brand-new innovation known as Penny, an AI-powered shopping companion built directly into the asap! app. Powered by Google Gemini, Penny is designed to make the grocery ordering process that much faster, allowing shoppers to build their baskets using voice, text, or images. Instead of navigating categories and product lists, shoppers can just tell Penny what they need in one of several languages. They can even upload photos of handwritten shopping lists or a list of ingredients from a recipe, or take a pic of the ingredients they have in their fridge and ask for meal ideas. “On-demand delivery changed how people shop. AI is now changing how they order,” says Enrico Ferigolli, Retail Executive: Omnichannel at Pick n Pay. “For years, the focus has been on faster delivery. The next disruption is removing the effort from shopping itself.” Penny is available in the latest version of the Pick n Pay asap! app and will roll out from Monday, 6 July.





