A quick recap: Just as we were about to hit send on last week’s Trade Tatler, Shoprite launched Pixie, its cutely named Smart AI shopping assistant, on the Sixty60 app. The idea behind Pixie is that it hyper-personalises shoppers’ experiences based on their buying habits, restocking patterns and preferences, all information that it mines from Xtra Savings data. Its new interface features a ‘Smart Basket’, basically product cards that users swipe to browse, swipe up to remove, or swipe down to add to their basket. Only Xtra Savings Plus members will have access to Pixie for now, and there are plans to introduce conversational features that will go beyond recommendations to automatically reorder items or even plan weekly meals based on shoppers’ budgets or what’s in their pantry. For more info on what lies behind Pixie, watch this video.
In other news, Shoprite, together with disaster response organisation Gift of the Givers, have given Verulam Secondary School in KZN the gift of clean water through a fully operational borehole system. As in other parts of the country, the KZN north coast has been plagued by lengthy and severe water shortages, causing taps and toilets at the school to run dry. Now the borehole feeds the school’s entire water network, including bathrooms, the kitchen and cleaning facilities, and the water undergoes reverse-osmosis filtration before feeding the school’s two dedicated drinking stations. While dedicated to the school, the system also serves the broader community, with parents and residents being allowed to collect water through a designated access point at the school gates. The result has been better school attendance, reduced plastic waste due to bottles being brought from home, and it has also meant that the school’s nutrition programme can run uninterrupted.




