Pets are increasingly treated as family members, shifting household spend for pet food and OTC products from discretionary to essential.
Pets are increasingly treated as family members, shifting household spend for pet food and OTC products from discretionary to essential.
Understanding what drives pet parent behaviour is key for brands and retailers seeking their share of the opportunity.
Trade Intelligence provides the market intel and shopper insight you need to sharpen strategies and win at the pet point of purchase.
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