South African Pet FMCG Landscape

Capture your share of the growing pet FMCG market

South African Pet FMCG Landscape

Capture your share of the growing pet FMCG market

Evolving pet owner behaviour is driving the growth of the pet FMCG market

Pets are increasingly treated as family members, shifting household spend for pet food and OTC products from discretionary to essential.

Evolving pet owner behaviour is driving the growth of the pet FMCG market

Pets are increasingly treated as family members, shifting household spend for pet food and OTC products from discretionary to essential.

To land in shopper baskets, brands must consider pet parents’ missions and values

Understanding what drives pet parent behaviour is key for brands and retailers seeking their share of the opportunity.

Trade Intelligence provides the market intel and shopper insight you need to sharpen strategies and win at the pet point of purchase.

Retailers we report on:

Questions we can answer:

Pet FMCG landscape and performance

Pet food and OTC product shopping behaviour

… and more

Looking to grow your brand in the pet category?

Let’s talk about the questions you’re trying to answer and how we can help

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