The lines between QSR, retail and food-to-go are blurring. Supermarket hot-food counters and prepacked meals, forecourt food offers, township fast-food outlets and established QSR brands increasingly compete for the same shopper and meal occasion.
If you’re investing in or supplying QSRs, fast-casual dining or broader foodservice businesses, it is critical to understand the market, competitors, the shopper and the trade-offs driving choice.
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