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FMCG SHOPPER

Build a winning shopper strategy for your target market

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FMCG SHOPPER

Build a winning shopper strategy for your target market

Connect with us

People consume and fall in and out of love with brands. But shoppers do the shopping, and the actual purchase decision is impacted by a myriad of influences and stimuli.

Missions, formats, occasions and economic reality all shift shopper behaviour. Understanding those shifts is essential for teams to build sharper strategies, stronger execution, and more effective retail engagement.

People consume and fall in and out of love with brands. But shoppers do the shopping, and the actual purchase decision is impacted by a myriad of influences and stimuli.

Missions, formats, occasions and economic reality all shift shopper behaviour. Understanding those shifts is essential for teams to build sharper strategies, stronger execution, and more effective retail engagement.

Ti gives you the insights to decode shopper needs and behaviours across channels and categories along the path to purchase – so your plans are grounded in reality and designed for commercial impact.

Ti gives you the insights to decode shopper needs and behaviours across channels and categories along the path to purchase – so your plans are grounded in reality and designed for commercial impact.

Vast shopper insight across:

Channel-specific and cross-channel shopper behaviours
Shopper missions and purchase occasions
Emotional and functional purchase drivers
Drivers of brand choice, channel choice and switching
Promotion and pricing insight
Shopper marketing: What resonates in store and online
Retailers’ shopper marketing strategies
Brand, retailer and private brand perception
Key retail platforms, purchase triggers, adjacencies and more

Vast shopper insight across:

Channel-specific and cross-channel shopper behaviours
Shopper missions and purchase occasions
Emotional and functional purchase drivers
Drivers of brand choice, channel choice and switching
Promotion and pricing insight
Shopper marketing: What resonates in store and online
Retailers’ shopper marketing strategies
Brand, retailer and private brand perception
Key retail platforms, purchase triggers, adjacencies and more

Questions we can answer:

  • How do the various retail shopper profiles compare?
  • How is each retailer incorporating a shopper focus into its strategic framework and how this is playing out in store?
  • What drives retailer and channel preference — by occasion, mission, or category?
  • How do shoppers plan, behave and decide across the path to purchase?
  • What touchpoints — in store or digital — are most influential for your shopper?
  • How do promotional mechanics or shelf visibility affect behaviour?
  • How do perceptions of value, quality or brand differ across shopper segments?
  • What promotions, formats or pack sizes resonate most with your category’s shoppers?
  • How do need states vary according to income and age?
  • What nuances are at play, and what do we need to think about from a future innovation point of view?

… and more

Ready-to-use reports filled with strategic insight

  • Dynamics shaping shopping behaviour
  • Shopper profiles – Low, middle and high household-income shoppers, as well as different generations
  • Retailer profiles – How do the different retailers’ shopper bases compare?
  • Shopper marketing reports by retailer: Shoprite | Checkers | Usave | OK | Pick n Pay | Boxer | SPAR | Woolworths | Clicks | Dis-Chem | Makro
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Bring an expert retail analyst to your table

  • Insight briefings tailored for your business or customer context – delivered by Ti analysts and retail experts
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Tailored research for commercial advantage

  • Shopper, channel or retailer research tailored to answer your specific growth questions
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Bridge the gap between FMCG strategy and in-trade execution

  • Training and enablement to embed commercial thinking and insight-led action.
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Hands-on support to guide and execute strategy, planning and commercial problem-solving

  • Strategic planning support – Work alongside our experts to sharpen your customer, channel and shopper plans
  • Strategic plan builds – Customer, channel and shopper strategies built for you, powered by Ti’s intel
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Latest articles in this channel

How South African shoppers are stretching their budgets

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Keep your finger on the pulse of FMCG retail

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Full Name
Insights & Updates
(Occasional emails with industry insights, new research, and events)
Tatler
(Weekly FMCG retail news, sent every Thursday)