Vast shopper insight across:
Vast shopper insight across:
Questions we can answer:
- How do the various retail shopper profiles compare?
- How is each retailer incorporating a shopper focus into its strategic framework and how this is playing out in store?
- What drives retailer and channel preference — by occasion, mission, or category?
- How do shoppers plan, behave and decide across the path to purchase?
- What touchpoints — in store or digital — are most influential for your shopper?
- How do promotional mechanics or shelf visibility affect behaviour?
- How do perceptions of value, quality or brand differ across shopper segments?
- What promotions, formats or pack sizes resonate most with your category’s shoppers?
- How do need states vary according to income and age?
- What nuances are at play, and what do we need to think about from a future innovation point of view?
… and more
Ready-to-use reports filled with strategic insight
- Dynamics shaping shopping behaviour
- Shopper profiles – Low, middle and high household-income shoppers, as well as different generations
- Retailer profiles – How do the different retailers’ shopper bases compare?
- Shopper marketing reports by retailer: Shoprite | Checkers | Usave | OK | Pick n Pay | Boxer | SPAR | Woolworths | Clicks | Dis-Chem | Makro
Bring an expert retail analyst to your table
- Insight briefings tailored for your business or customer context – delivered by Ti analysts and retail experts
Tailored research for commercial advantage
- Shopper, channel or retailer research tailored to answer your specific growth questions
Bridge the gap between FMCG strategy and in-trade execution
- Training and enablement to embed commercial thinking and insight-led action.
Hands-on support to guide and execute strategy, planning and commercial problem-solving
- Strategic planning support – Work alongside our experts to sharpen your customer, channel and shopper plans
- Strategic plan builds – Customer, channel and shopper strategies built for you, powered by Ti’s intel
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Keep your finger on the pulse of FMCG retail
Get the latest industry news, insights and opinions from the Ti analyst desk
Latest articles in this channel
Keep your finger on the pulse of FMCG retail
Get the latest industry news, insights and opinions from the Ti analyst desk