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Trade Tatler

RETAIL IN AFRICA

Unlock growth across the continent

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RETAIL IN AFRICA

Unlock growth across the continent

Connect with us

Africa is rich with opportunity – but it’s notoriously complex to navigate, with each market shaped by its unique trading dynamics, retail structures, shopper behaviours, and route-to-market challenges.

Are you looking to expand your footprint, explore new partnerships or track developments in priority markets?

Africa is rich with opportunity – but it’s notoriously complex to navigate, with each market shaped by its unique trading dynamics, retail structures, shopper behaviours, and route-to-market challenges.

Are you looking to expand your footprint, explore new partnerships or track developments in priority markets?

Ti supports your market entry and expansion across Africa with actionable insights – powered by partnerships with experienced local retail experts working on the ground in each market.

Africa is rich with opportunity – but it’s notoriously complex to navigate, with each market shaped by its unique trading dynamics, retail structures, shopper behaviours, and route-to-market challenges.

Deep retailing in Africa insight covering:

Regulatory, economic and infrastructure context shaping retail operations
Channel dynamics, trends and structure in different markets
Shopper behaviour, purchasing drivers and missions
Retailer strategies, priorities and expansion footprints
Format evolution and opportunities across modern and traditional trade

Questions we can answer:

  • Which African markets hold the greatest potential for your category or brand?
  • Who are the key retailers and how are they expanding, partnering or localising?
  • What’s driving consumer and shopper behaviour in each market?
  • What is the competitive landscape – local players vs multinationals?
  • What barriers to entry or expansion exist – and how can they be mitigated?
  • How do local economic and infrastructure trends affect distribution or execution?
  • What is the competitive landscape – local players vs multinationals?
  • What insights are most critical for your next go/no-go or investment decision?

… and more

Solutions in this channel

Ready-to-use reports filled with strategic insight

  • Trends shaping retail in Africa
  • Market dynamics and characteristics
  • Kenyan retailer landscape, route-to-market distributors and emerging e-commerce distributors
  • Where to for growth: Assessing market attractiveness
  • Shopper perspective, retailer landscap eand key route-to-market distributors for Botswana, Namibia and Mozambique

Bring an expert retail analyst to your table

  • Insight briefings tailored for your business or customer context – delivered by Ti analysts
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Tailored research for commercial advantage

  • Shopper, channel or retailer research tailored to answer your specific growth questions
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Hands-on support to guide and execute strategy, planning and commercial problem-solving

  • Strategic planning support – Work alongside our experts to sharpen your customer, channel and shopper plans
  • Strategic plan builds – Customer, channel and shopper strategies built for you, powered by Ti’s intel
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Ready to grow your footprint in Africa?

Let’s talk about your growth priorities – and how our insights and local partnerships can help

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Insights & Updates
(Occasional emails with industry insights, new research, and events)
Tatler
(Weekly FMCG retail news, sent every Thursday)