Trade Tatler
Trade Tatler

CAPABILITY BUILDING

Bridge the gap between FMCG strategy and in trade execution

Build skills to influence your customers and the shopper – and grow sales

Empower your teams to drive commercial success in South Africa’s FMCG retail landscape

BUILD

customer-centric business plans and go-to-market propositions that resonate with retailers

CONVERT

insights into shopper strategies and sales processes that drive purchase

GROW

your ROI through commercial acumen

Available programmes

  • Customer Opportunity Analysis: Build plans with ‘so what’ insights and opportunities for your business
  • Customer Centricity: Build customer-centric channel plans and trade propositions for modern trade, or the independent trade with an understanding of the trading landscape and retail customers
  • Path to Conversion: Drive purchase through strong shopper, channel and category strategies
  • Intro to SA FMCG Landscape: Get to grips with how the market is made up, and what’s shaping it currently
  • Intro to Trade Maths: Introduction to trade maths for non-financial people
  • Customer Opportunity Analysis: Build plans with ‘so what’ insights and opportunities for your business
  • Customer Centricity: Build robust trade propositions for successful launches in either the modern trade, or the formal/informal independent trade
  • Path to Conversion: Drive purchase through strong shopper, channel and category strategies
  • Commercial Trade Maths: Grow ROI by understanding the key trading metrics and their influence on the P&L
  • FMCG Selling Skills: Master your selling skills to close the deal
  • Negotiation Skills: Effective negotiation skills to win in FMCG
  • Customer Opportunity Analysis: Build plans with ‘so what’ insights and opportunities for your business
  • Customer Centricity: Build robust trade propositions for successful launches in either the modern trade, or the formal/informal independent trade
  • Intro to SA FMCG Landscape: Get to grips with how the market is made up, and what’s shaping it currently
  • Intro to Trade Maths: Introduction to trade maths for non-financial people
  • Intro to Perfect Call: Improve the commercials and effectiveness of your sales call

Why FMCG teams trust Ti training

Designed by industry veterans: Built by experts who’ve been in your shoes, including former KAMs, marketers and sales leaders from top FMCG brands. We bring practical know-how, not just theory
Practical application: Workshops designed to instill and practice new skills
Performance tracking: Training feedback reports for managers and L&D, with pre-and-post self-evaluations to gauge improvement
Rooted in real retail expertise: Backed by more than 20 years of SA retail expertise
Comprehensive resources: Includes practical templates and toolkits that help teams apply learnings faster, make smarter decisions and drive results

Success Stories

Insights on shopper and the landscape will help in dealing with both buyers and store managers. [Equip the team] to be comfortable with retailer discussions by aligning on their strategies.

Regional Manager FMCG Manufacturer

What I have learned will help me to drive more profitable margins and also to implement pricing strategies which can have a positive impact on the P&L.

Regional Sales Manager

The training was very relevant to category management, sales and customer engagement. It will help with negotiations, Catman, ROI and stock on hand (SOH).

Key Account Manager South African pharmaceutical manufacturer

The trade maths training has helped my team to identify opportunities for more effective trading. It has increased their confidence and enables them to have more structured meetings, unlocking new trading opportunities.

Regional Sales Manager

The selling skills workshop has opened my mind to start thinking like a customer. Going forward I will be better prepared for questions and objections made by customers, this will make my selling journey much earlier.

Junior KAM South African sales and merchandising company

This training will help improve marketing & sales team interactions; finalising strong customer propositions.

Brand Manager A leading South African consumer goods manufacturer

What I have learned will help me to drive more profitable margins and also to implement pricing strategies which can have a positive impact on the P&L.

Regional Sales Manager

Ready to build stronger commercial capability?

Let’s talk about your team, your goals, and how we can help.

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