WEBINAR: De-risking FMCG Expansion into Africa
22 April 2026
13h00-13h45Â (GMT+2)
Live online
Free
A practical framework for evaluating market and category opportunities across African FMCG markets.
Presented by
Caroline Short
Advisory Lead, Trade Intelligence
Caroline has more than 20 years of experience in qualitative and quantitative insight across consumer and retail sectors, including roles at Research Surveys and GfK. She leads advisory projects helping FMCG companies evaluate market opportunities and expansion strategies.
In this 45-minute session, Trade Intelligence will share a practical framework for evaluating which markets and categories offer the strongest expansion opportunities — and where the risks lie.
What you will learn
A brief overview of Africa’s consumer growth outlook
Lessons from companies that entered and later exited African markets
How to identify which markets are commercially viable
A data-driven framework to evaluate opportunity and risk across markets
A structured way to think about where to play, what to take and how to sequence entry
Explore more insights on African FMCG markets
Find out more about Trade Intelligence’s insights and research on retail across Africa.