RETAIL AND SHOPPER RESEARCH
Tailored FMCG retail and shopper research for commercial advantage
What we offer
Understand how and why shoppers make decisions – and how to influence them across formats, occasions and touchpoints
We answer questions on:
- Destination choice drivers
- Interactions across store types and retailers
- Shopper journeys and decision-making
- Missions, needs and occasions
- Price, pack, promo and brand influences
- E-commerce navigation and selection behaviour
- And more...
Enabling you to meet commercial objectives like:
- Designing touchpoint strategies that grow basket size
- Unlocking occasion-based opportunities for NPD or messaging
- Influencing online product selection and growing omnichannel share
- Responding quickly to shifts in shopper behaviour
- Guiding investment decisions across ATL, BTL and retail levers
- Strengthening retailer engagement using shopper-led stories
Explore opportunities and risks across channels, formats and markets – including modern, traditional and informal retail
We answer questions on:
- Market and category attractiveness – Which markets should you be expanding to next, with which of your existing or even adjacent categories
- Retail landscapes in new or emerging markets
- Informal trade ecosystem and supply chain dynamics – How do I optimise my informal trade strategy
- Trading terms and merchandising dynamics
Enabling you to meet commercial objectives like:
- Prioritising market and channel investment
- Building data-led route-to-market strategies
- Understanding channel structures and shopper dynamics
- Identifying hidden opportunities for innovation, growth, and competitive advantage
- Supporting internal business cases with commercial retail data
We design fit-for-purpose research that delivers practical, retail-grounded answers.
Methodologies
Ti’s experts will advise on the correct customised quantitative and qualitative methodologies for each project
Why Trade Intelligence
Laser-focused on FMCG. Grounded in retail reality. Aligned to your commercial agenda.
20+ years fully immersed in FMCG retail
A seasoned team of research and commercial experts
We blend qual and quant methods – and connect insight to action
A global network of experts across more than 20 markets
We don’t just hand over data – we help you apply it to your strategy
End-to-end delivery, from insight design to internal alignment
Past Projects
Examples of the strategic challenges we’ve helped our clients solve
Value Promotions Optimisation
Shopper survey to uncover ideal promotion mechanics by category, pack size and format
For one of South Africa’s largest FMCG manufacturers
Grant Economy Shopping Behaviour Study
Segmented mission-based research exploring the impact of grant status on shopping habits and retailer choice
For global leader in nutrition, confectionery, beverages, dairy, and more
Shopper Journey Mapping
Master decision tree development across retailers and segments to identify in-store influence opportunities
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For a South African beer and beverage producer
Africa Market Opportunity Assessment
Quant-qual input to guide market attractiveness modelling across multiple African countries
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For a leading producer of branded and private label foods
South Africa Market Viability Study
For a multinational personal care brand looking to enter the South African market. Category sizing, value, volume and distribution analysis for international market entry planning
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For a multinational hygiene and home care manufacturer
Let’s talk about your next retail or shopper challenge
We’ll help you find the right approach – and get you from question to clarity, fast