Trade Tatler
Trade Tatler

About us

We help FMCG suppliers, retailers and service providers unlock commercial opportunities through deep market, channel and shopper understanding

Connect with us

We are your strategic retail
intelligence partner

Empowering South Africa’s FMCG growth through strategic insight and action.

We are your strategic retail intelligence partner

Empowering South Africa’s FMCG growth through strategic insight and action.

Our mission is
your growth

We exist to help you grow – by providing sharp insights, embedded strategic thinking and capability building that directly supports your business goals and empowers your teams.

Whether you’re seeking to lead a channel, launch a new proposition, or future-fit your commercial teams, we’re your thinking partner every step of the way.

Our mission is
your growth

We exist to help you grow – by providing sharp insights, embedded strategic thinking and capability building that directly supports your business goals and empowers your teams.

Whether you’re seeking to lead a channel, launch a new proposition, or future-fit your commercial teams, we’re your thinking partner every step of the way.

Ourexpertise

Trade Intelligence is a leading source of research and insights in South Africa’s FMCG industry.

We are experts in:

  • FMCG retail channels – From the biggest retail chains to the smallest spaza shops and specialist channels like liquor, e-commerce, health and beauty, and more
  • FMCG shoppers – Tracking behaviour across channels
  • Retailers and wholesalers

Ourexpertise

Trade Intelligence is a leading source of research and insights in South Africa’s FMCG industry.

We are experts in:

  • FMCG retail channels – From the biggest retail chains to the smallest spaza shops and specialist channels like liquor, e-commerce, health and beauty, and more
  • FMCG shoppers – Tracking behaviour across channels
  • Retailers and wholesalers

Ourexperts

Our highly experienced retail analysts specialise in shopper research, economic and market analysis, customer planning and capability building, offering a comprehensive suite of retail intelligence.

Ourexperts

Our highly experienced retail analysts specialise in shopper research, economic and market analysis, customer planning and capability building, offering a comprehensive suite of retail intelligence.

Ourmethodology

  • Extensive retailer and supplier interviews
  • In-store immersions
  • Shopper research (syndicated and bespoke)
  • Ti’s FMCG retail sector master data, informing market and channel sizing estimates and forecasts
  • Continuous scanning, collection and analysis of global and local grocery retail news and trends
  • With exposure to over 10,000 in-store staff, we layer practical, on-the-ground perspectives into our broader strategic analysis

Ourmethodology

  • Extensive retailer and supplier interviews
  • In-store immersions
  • Shopper research (syndicated and bespoke)
  • Ti’s FMCG retail sector master data, informing market and channel sizing estimates and forecasts
  • Continuous scanning, collection and analysis of global and local grocery retail news and trends
  • With exposure to over 10,000 in-store staff, we layer practical, on-the-ground perspectives into our broader strategic analysis

Trusted by SA’s leading retailers, manufacturers and service providers for over 20 years

Testimonials

Insights on shopper and the landscape will help in dealing with both buyers and store managers. [Equip the team] to be comfortable with retailer discussions by aligning on their strategies.

Regional Manager FMCG Manufacturer

What I have learned will help me to drive more profitable margins and also to implement pricing strategies which can have a positive impact on the P&L.

Regional Sales Manager

The training was very relevant to category management, sales and customer engagement. It will help with negotiations, Catman, ROI and stock on hand (SOH).

Key Account Manager South African pharmaceutical manufacturer

The trade maths training has helped my team to identify opportunities for more effective trading. It has increased their confidence and enables them to have more structured meetings, unlocking new trading opportunities.

Regional Sales Manager

The selling skills workshop has opened my mind to start thinking like a customer. Going forward I will be better prepared for questions and objections made by customers, this will make my selling journey much earlier.

Junior KAM South African sales and merchandising company

This training will help improve marketing & sales team interactions; finalising strong customer propositions.

Brand Manager A leading South African consumer goods manufacturer

What I have learned will help me to drive more profitable margins and also to implement pricing strategies which can have a positive impact on the P&L.

Regional Sales Manager

Testimonials

Insights on shopper and the landscape will help in dealing with both buyers and store managers. [Equip the team] to be comfortable with retailer discussions by aligning on their strategies.

Regional Manager FMCG Manufacturer

What I have learned will help me to drive more profitable margins and also to implement pricing strategies which can have a positive impact on the P&L.

Regional Sales Manager

The training was very relevant to category management, sales and customer engagement. It will help with negotiations, Catman, ROI and stock on hand (SOH).

Key Account Manager South African pharmaceutical manufacturer

The trade maths training has helped my team to identify opportunities for more effective trading. It has increased their confidence and enables them to have more structured meetings, unlocking new trading opportunities.

Regional Sales Manager

The selling skills workshop has opened my mind to start thinking like a customer. Going forward I will be better prepared for questions and objections made by customers, this will make my selling journey much earlier.

Junior KAM South African sales and merchandising company

This training will help improve marketing & sales team interactions; finalising strong customer propositions.

Brand Manager A leading South African consumer goods manufacturer

What I have learned will help me to drive more profitable margins and also to implement pricing strategies which can have a positive impact on the P&L.

Regional Sales Manager

How we help FMCG and retail businesses achieve smarter growth

Explore our solutions

More than just an insights provider

We are your embedded strategic thinking partner and growth enabler in a fast-moving, competitive sector

A Career in the Heart of South Africa’s Greatest Industry

South Africa’s consumer goods retail industry – from spazas to the flagship stores of the major chains – is a hotbed of competitive grit and innovation that does business in the most challenging circumstances.

What we look for in our analysts:

  • Experience in FMCG retail as an analyst or as a consumer/market insights professional working either for a manufacturer, retailer or market intelligence and consumer insights providers
  • Experience in FMCG research 
  • Ability to transform data into actionable insights

Want to join SA’s leading FMCG retail insights house?

Send your CV to info@tradeintelligence.co.za.

Keep an eye out for openings on our LinkedIn page.

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Insights & Updates Emails
(Occasional emails with industry insights, new research, and events)
Tatler subscription
(Weekly FMCG retail news, sent every Thursday)