TI Research Reports
Ti ANALYST PERSPECTIVE
Private label is prevalant and continues to grow aggressively in South Africa and is expected to take significant market share from retail sales within +5 years. Retailers therefore have little choice but to play a role!
South African Private Label Report Set –
A category in the throes of evolution
In the increasingly strained South African trading context where limited top-line growth and squeeze on margin is the norm, private label – a cornerstone of most successful retailer strategies – is receiving unprecedented focus and growing exponentially in South Africa, across both corporate and independent retailer portfolios.
Expected to take significant share from the major national brands over the next five years, product innovation, product quality, consumer demand for value and the development of a compelling brand story are the major factors that will underpin this growth.
The SA Retail Private Label Report set provides you with actionable information to enable you to effectively factor in the risks and identify the opportunities presented by private label growth.