TI Research Reports
TI ANALYST PERSPECTIVE
The informal retail sector is an untapped, vibrant and resilient market. Although challenging to navigate at times, it remains a key area of opportunity for businesses seeking entry into and brand growth in the largely underserved mass market. Suppliers, manufacturers and service providers need to stay abreast of emerging trends shaping the sector and identify opportunities for business growth to win in informal retail, topics comprehensively covered by the Trade Intelligence Informal Retail Sector Report. Contact us to find out more.
Informal Retail - A vital segment of the SA retail environment
The Trade Intelligence Informal Retail Channel Report seeks to inform and equip FMCG suppliers and manufacturers looking to grow their brand within the sector. Packed with actionable insights, it will help you identify exciting opportunities and strategically define a solid short to medium-term sales and marketing approach.
Its aim is to provide a micro and macro view on the informal retail sector in South Africa, key players, the market dynamics at play and the role this sector plays in the South African consumer goods industry.
For a view of how the COVID-19 pandemic is affecting independent retail, refer to the Trade Intelligence opinion piece below. The article takes a look at the pandemic on the sector and sets out recommendations to ensure its survival into the future.