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Well-being is positioned as the #1 global consumer trend for the next decade to 2030, touching not only health and beauty, but also adjacent categories such as homecare and even liquor. Suppliers wishing to grow and protect share within health and beauty will do well to reassess the positioning and offering of their brands to see how they can satisfy consumers’ overall need for well-being.


What is happening in the world of wellness and how can you align your customer plans?

In South Africa, the wellness categories of health and beauty are showing promise, having grown at a faster pace than total retail for the past six years. With the ongoing pressures on the South African consumer’s disposable income, channel and category plans need to be finetuned to capture the shopper’s attention, as the health and beauty category is fighting for the same share of wallet as other categories in FMCG. In our research we have noticed specific themes shaping the health and beauty market and highlight them and the opportunities they present in this report.

Health and Beauty Report

Why Invest In This Report Content Framework
  • Understand the shopper needs that govern the growth opportunities within the health and beauty categories
  • Identify the latest trends in healthcare, nutrition, personal care and beauty within FMCG retail
  • Understand the role of disruptors changing the dynamics and relevance of health and beauty
  • Gain insights into the opportunities available in the health and beauty category
  • Defining Health and Beauty: which product categories are at play?

  • 5 Themes Shaping Health and Beauty

  1. Wellness as a megatrend

  2. The resilience of health and beauty markets
  3. Disruptors driving change
  4. A shopper-led industry: Navigating innovation around shopper needs
  5. Retail trends supporting the evolution of the health and beauty categories
  • Insights and recommendations to build relevance and grow market share within these growing categories

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