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Why Invest

Latest Retailer TV ads

29 Apr - 3 May
  • Shoprite Share alike
    For yonks now, Christo Wiese has exercised control over the Shoprite Group by wielding his special deferred shares, which carry more votes than ordinary shares... More
  • Clicks Privates on parade
    More on that growth in private label, which so intrigued us when we reported on the Click results last week. No-name brands, as they used to be called, have pla... More
  • Pick n Pay Burning down the house
    While we wait in anticipation for the arrival of the Pick n Pay results, a story that will leave Woolies relieved that its turn in the fish-shooting barrel appe... More
  • Unilever Skin deep
    Turns out that Dove’s Real Beauty campaign of several years ago was no flash in the pan. A new study by the brand shows that 71% of South African women don’t fe... More


Navigate BLACK FRIDAY more successfully

As retailers fight for share of wallet, Black Friday is one of the largest shopping extravaganzas aimed at achieving dominance in shopper footfall and spend prior to the festive period.

A constrained economy, intensified by the impact of COVID-19, means a successful Black Friday 2020 strategy will be even more critical than usual.

Why invest in this Report                                                         Content Framework

  • Get insight into retail trends and the associated implications for Black Friday
  • Uncover corporate, independent and informal retailers’ views on the role of Black Friday in their businesses and what they want from suppliers to ensure successful Black Friday promotions
  • Learn more about suppliers perspectives’ on the challenges and benefits of participation, and how to maximise ROI from this promotional period
  • Origins and context of Black Friday globally and within the context of South African retail trends
  • Stakeholder perspective on Black Friday in South Africa – consumer, retailer and supplier
  • Opportunities, risks and recommendations for the manufacturer