Solving Chanlleges With Private Brands

The global retail industry has been under a microscope, with retailers and suppliers alike closely examining the pressing challenges and changes that have cascaded down since the start of the pandemic over two years ago. What we hoped was just a passing storm has transitioned into a new retail reality, with the rise in demand, complex supply chain disruptions, and inflation taking hold.

Along with these key industry developments, new macro forces including intricate geopolitical conflicts and elevated consumer expectations are set to amplify these challenges for retailers, marking a crossroads for the Private Brand industry. As challenges persist, retailers have an opportunity to support the growth and evolution of their Private Brands, providing solutions for their core consumers across the retail spectrum while capitalizing on opportunities that arise.

When it comes to separating yourself from the competition, Private Brands stand as the key to providing truly differentiated offerings with a customized shopping experience. Shoppers appreciate the benefits of Private Brands and are returning time and time again to retailers that provide for their unique needs and preferences, with increased trial furthering brand and banner loyalty.

With consumer loyalty directly dependent on who can provide them what they want, when they need it, and at the right value, Private Brands are in the perfect position to come out on top. But as the evolution of the shopping experience shows no signs of slowing down, Private Brands must update strategies to meet consumer expectations for the long term or risk losing out to the competition. But with many retailers still navigating the newfound, compounding complexities, where should they shift their focus and place their bets?

This 2022 edition of the Daymon Private Brand Intelligence Report stands as a guide for the global Private Brand industry and shines a light on how retailers can put their best foot forward across the retail and supplier environment.

Moving forward, Private Brands are the tool for continued loyalty and success. However, it is how they continue to adapt that will define them for future consumers. After you read the report, I encourage you to contact me at MichaelTaylor@daymon.com to learn more about Daymon and how we can facilitate the development of your Private Brand programs.

About Daymon

Globally Daymon is known for building brands, with our key focus on building Private Brands.  We are the only solution provider that influences all aspects of Private Brand development, from strategy to execution to consumer engagement. 

Our unique approach helps retailers and brands set themselves apart — boosting brand presence, category effectiveness, and speed to shelf. We offer a full suite of best-in-class brand development services, including Brand Strategy, Category Solutions, Business Intelligence, Analytics, Client Services, Sourcing, and Brand Engagement. For more information, visit the Daymon partner page here or visit https://www.daymon.co.za.