Address
LIQUOR
The intelligence you need to inform robust liquor retail customer and channel plans
After a tough two years, the SA liquor industry is now toasting to post-COVID recovery!
The liquor category continues to evolve in terms of channel shifts and changes in its shoppers’ need states. For liquor suppliers to set themselves up to win and grow in this environment, they require a thorough understanding of how and to what extent shopper behaviour is changing, and retailers’ corresponding answer to this.
Join Trade Intelligence and guest speakers for an insights-packed briefing.
Agenda
- Liquor category trading context and insights from the shopper and retail perspective
Andrea du Plessis, Trade Intelligence - Liquor Shopper Behaviour and Shopper Journey
Chuck Muller, Shopper Intelligence - Global Trends & Category Dynamics in Liquor
Roelien Havenga, Daymon International
Customer, channel and shopper marketing managers in leading and emerging liquor brand owner, manufacturer, and distribution companies