Event Info

Why Invest

Date: 15 February 2022
Start Time: 08:30 AM
End Time: 11:00 AM
Venue: Online
Cost: R 3,650

Contact: Shelley van Heerden
Company Name: Trade Intelligence
Telephone Number: 031 303 2803
Email Address:


Online: Webinar


Set your business up for long-term growth on the African continent

Africa has been called the “last frontier” for businesses seeking growth in a flattening global context, and as African markets slowly rebound, it will continue attracting brands and retailers alike. Succeeding in African retail markets poses its challenges, as seen by the recent exit of retailers and other businesses from certain African markets.

Trade Intelligence’s Retail in Africa Webinar aims to provide a strategic guide for ambitious organisations looking to access Africa’s retail markets. Secure your seat at the webinar to hear from experts and get a taste of the Retail in Africa Report.

Why attend

Attain meaningful insight into the state of retail in Africa today and a lens into the outlook for future evolution, gain an understanding of African consumers as well as the opportunities that the continental free trade agreement could provide, and much more.

Who should attend

Country Managers, Route to Market Managers, Commercial Managers and, Retail Managers with an Africa scope


-  Retail in Africa – An Overview – Mac Mabidilala, Head of Research at Trade Intelligence

-  How Brands can Conquer African Markets by Understanding African Consumers – Feyi Olubodun, Managing Partner Open Squares Consulting, Author of “The Villager: How Africans Consume Brands”

-  Africa Continental Free Trade Agreement – Opportunities that FMCG Businesses can Leverage for Growth in the Continent – Rose Ronoh, Africa Trade Policy Advisor and AfCFTA Expert

-  Growth through retailer-brand partnerships and store execution in modern and general trade in Kenya– Eric Kinoti, Senior Managing Partner at Nineyard Consult Group Limited. He has experience working at Navias and heading up operations at Carrefour Kenya.


Mac Mabidilala

Mac is Head of Research at Trade Intelligence and author of Ti’s Retail in Africa Report. He has a demonstrated history of working in the consumer-packaged goods industry and information services industry. He is passionate about developing solutions for Africa's growth and advancement by creating a knowledge economy and is a strong strategy and research professional with a Master of Business Administration (MBA) focused in Strategy and Innovation, from Stellenbosch Business School.

Feyi Olubodun

Feyi is the Founder and Managing Partner of Open Squares Africa, a marketing strategy consulting firm with the mission to “interpret Africa for businesses with an Africa focus, thereby helping them navigate businesses successfully there.” He currently consults for multi-nationals and indigenous businesses on how to win in the African marketplace, with assignments across multiple regions on the continent. Feyi is one of the leading authorities on understanding the African marketplace, and the author of the seminal book ‘The Villager: How Africans Consume Brands’ which articulates the only proprietary framework for understanding African consumer. A seasoned business leader, Feyi was previously the CEO of Insight Publicis, Nigeria's foremost and arguably West Africa’s largest marketing communications firm.

Rose Ronoh

Rose is a passionate Trade Policy Professional working in Kenya with over seventeen years work experience drawn from both public and private sector in Kenya. She has extensive experience in trade policy, cross border trade and regional integration. Her recent activities involve being a member of Kenya Government committee for negotiation and implementation of the Africa Continental Free Trade Agreement(AfCFTA).

Eric Kinoti

Eric is a Senior Managing Partner at Nineyard Consult Group Limited and has interest and experience in information technology, retail chain management, entrepreneurship, customer relations, experience enhancement and public relations.
His focus on Kenya’s growing retail sector started with at Navias Ltd in 2015 and since then, has worked with major players including MAF Carrefour Kenya and the Massmart Group. He now uses his experience to help grow CPG businesses by enhancing their potential through optimization of the following areas: strategy, consumer insights, marketing, business process engineering and operational excellence.

Trade Intelligence Retail in Africa Report 2022

​​​​​​​A must-have strategic guide for ambitious FMCG organisations looking to tap into the continent. Includes Africa’s growth outlook, themes shaping retail and insights into major FMCG categories as well as three leading retail markets: Nigeria, Kenya and Zambia