Trade Intelligence provides insight, commentary and profiles on the SA Fast Moving Consumer Goods trading environment and the major retail and wholesale players. We promote effective and profitable trading relationships and upskill best talent across the industry.
The interactive and practical nature of the programme will give delegates the insights and skils required to improve their selling skills, as well as put into practice their learnings through the role plays during the course of the programme.
Role and purpose of effective customer contact
- An introduction to key account management and its role in the FMCG market – how have things changed
- An outline of the typical roles and responsibilities of customer facing people
Selling skills required for effective sales
Role plays – putting skills into practice
To give delegates a clear view of what effective strategic customer contact involves
To demonstrate the Selling Skills required for effective customer contact
Role Plays - To give delegates a chance to practice the skills learnt
An understanding of the skills required for effective customer contact
- How customer contact has evolved
Skills required for an effective sales meeting
Gain confidence to make ‘the perfect call’
Interface more effectively with customers
Improve long term relationships with customers
Who should attend?
This programme is suitable for Sales teams (Regional and Field Managers) and new entrants into a Key Account Management role.
DURATION & FACILITATION
1 full day in workroom - Part 2 of Effective Customer Contact
Retail Analyst facilitated
6 to 12 delegates per group due to role plays
"Love the role play"
Regional Sales Manager
"Content was informative to improve effective execution in trade."