A eight step introduction to Key Account Management. The insights and skills required to be an effective Key Account Manager based on industry best practice.
What can delegates expect?
- To give delegates a clear view of what effective Key Account Management (KAM) involves
- To expose delegates to the customer business planning process
- To give delegates an understanding of Trade Maths and Trading Term principles
To help delegates prepare for effective Customer Engagement
An understanding of the skills required to be an effective KAM in the FMCG industry
An overview of the strategic focus areas of the major Retailers in the FMCG market
An understanding of how to prepare for effective customer contact
Understand basic Trade Maths, and the definitions and commercial impact of Trading Terms
Understand your Retail Customer’s business. Their challenges, the opportunities they present to you, and the knowledge and intelligence required to effectively trade and engage
Knowledge to interface more strategically with your retail customers
2 full days in workroom Part 1 of Effective Customer Contact
- Retail Analyst facilitated