Bulk up your wholesale strategy

Comprehensive insights you need to build winning route-to-market strategies and customer business plans, and to build profitable long-term relationships within this channel.

The formal independent wholesale channel generates nearly 30% of South Africa’s total FMCG turnover. In the greater FMCG trade ecosystem, it is sandwiched between the manufacturers and their well-known brands on the one hand, and the plucky informal traders (spaza / superette owners) on the other. The channel is a critical enabler for the informal market, as well as an increasingly attractive and important retail choice of household shoppers.

This report provides suppliers with the tools and information needed to build a relevant route-to-market strategy and customer business plan within the formal independent channel.

NEW!  Report includes wholesaler playbooks detailing the players – Build profitable long-term relationships! 
 

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