Training & Seminars - MyCustomer 4.0

Walmart / Massmart - Are you ready to grow with the world's biggest retailer?
Walmart Store Image -
                                            Walmart South Africa Price Cuts   A year into its arrival on our shores, the Walmart phenomenon has and continues to make waves within the retail sector.
Venue: Sandton Convention Centre (JHB)    Date: Friday 29 June 2012    Time: 9am until 1.30pm
In this intensive, practically-focused immersion, your team will receive an in-depth view of Walmart in the South African trading context and leave with the insights to help you grow your business with the world’s largest retailer.

The South African Trading context

Which key trends will affect your turnover this year?
Is your sales strategy ready to stand up to the tough
competitive landscape?

Walmart’s arrival in South Africa has coincided with a flurry of activity from Massmart and its key competitors in areas including pricing, supply chain, private label, store format development, loyalty marketing and merchandising. Maryla Masojada of Trade Intelligence will present an overview of key trends in the marketplace, evaluating ongoing strategic initiatives and their impact on the competitive landscape together with implications for suppliers.

Walmart - Key insights and practical lessons from
                                                        the world's largest retailer, by Bryan RobertsWalmart at 50: What do the next 10 years look like?

What are Walmart’s strategic and
operational priorities?
How will you ready your business
to work with Walmart

2012 marks the 50th anniversary of the Walmart brand. Bryan Roberts of Kantar Retail and co-author of the book “WALMART: Key Insights and Practical Lessons from the World’s Largest Retailer” of Kantar Retail will assess the strategies that have powered the retailer’s rise to global supremacy. Looking ahead, he will assess how ongoing developments in Walmart’s global e-commerce, store format and EDLP strategies will impact the South African business in the years ahead.
Walmart: a year down the line in South Africa

What are the significant changes instore?
Are shoppers seeing better value?
Is your brand positioned correctly for the ‘new Massmart’?

After one of the most well-documented market entries in the history of retailing, Walmart as a major player in the South African market is now a reality. Maryla Masojada of Trade Intelligence will assess the impact so far on the Massmart business and provide insight into Massmart’s core growth vehicles such as Cambridge Foods. What will be the threats and opportunities for suppliers as Massmart becomes a retailer ‘powered by Walmart’?

Winning with Walmart

How should you be building your business with Walmart?

Bryan Roberts will present an overview of what it takes to win with Walmart as a supplier. Partnering and aligning with Walmart can generate strong returns in terms of growth, so Bryan will analyse ‘what good looks like’ in this context and show you how to best position yourself to grow with the business as it embarks on a new era of expansion.


An opportunity to network with industry experts and your industry peers over an informal brunch.
  Bryan Roberts - Kantar Retail   Bryan Roberts
Retail Insights Director – Kantar Retail

Bryan Roberts is the Retail Insights Director for Kantar Retail EMEA, based in London. Prior to joining Kantar Retail, Bryan was the Global Research Director at an international retail intelligence provider. Bryan has around 15 years of experience in the retail research and insights industry and has specialised in themes such as private label strategy, store concept development, Walmart and discount retailing, working for clients including some of the world’s largest retailers and suppliers. Bryan is a frequent commentator on retail issues for the global media and a sought after speaker at trade events.
  Maryla Masojada
Research Director – Trade Intelligence

Maryla is the Research Director for Trade Intelligence, a research, training and communication business operating within the CGI, an industry she has worked across for 18 years. After graduating with an LLB, Maryla spent five years at Unilever. From there, she launched MotivationAfrica, a business focused on maximising retailer and supplier ROI from promotional spend. After the sale of MotivationAfrica, facilitating retailer-supplier trading relationships was picked up with the launch of Trade Intelligence in 2004. Through the years, Maryla has gathered invaluable insights into the dynamics of the CGI and has cultivated a great passion for the industry. She is well known and respected throughout the trade as a valuable insights partner.
  Maryla Masojada - Trade
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