 | “This session was invaluable in helping us set the groundwork for development of our annual customer plan.” | | Key Account Manager | | |  | | 
 | | FORMAT: 1 day Interactive Presentation | | | Who should attend: Customer marketing and marketing teams | | | |
MyCustomer 3.0 is an interactive session designed to focus your customer marketing and marketing teams on the trade, and the environment in which the majors operate. We look at the strategies and their operational execution across the major retailers, covering a range of relevant material from major consumer trends to idea-generating illustrations of collaborative marketing initiatives between retailers and suppliers.
KEY OUTCOMES
Delegates will leave with:
| | A clear and concise ‘situation analysis’ of the trade and trading environment |
| | An understanding of the strategic drivers of each of your key customers and their operational execution relative to their competitors |
| | Inspiration for collaborative promotional and marketing initiatives with your key customers |
| | Information and insights to guide the development of your Customer Marketing Plans |
OTHER AVAILABLE COURSES
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