From June 2014, the MyCustomer programmes have evolved into the new TradeScape series.


Programme Overview: 

With increasing pressure on topline growth, gross profit margin and escalating retailer expectations, optimising efficiencies and engaging effectively is more important than ever before.

With increasing pressure on topline growth, gross profit margin and escalating retailer expectations, optimising efficiencies and engaging effectively is more important than ever before.

tradescape 3.0 is facilitated by our team of experienced retail analysts who inform course content and programme material with the knowledge and insight gathered from collective decades of experience, and face-to-face interviews with over 150 key decision-makers per annum.

Who should attend: 
The tradescape 3.0 programme is designed for customer, brand and trade marketing teams, at middle-to-senior management level. An intermediate to strong knowledge of the trading context and the retail* customer is required.

Recent attendees include:
  • Key Account Managers
  • Sales Directors
  • Category Managers
  • Marketing Executives
  • Brand Managers
  • Channel Managers
  • Shopper Marketing Managers
  • Business Development Managers
Learning Outcomes
Gain an holistic understanding of the size and shape of the consumer goods retail* industry


Understand the current trading conditions, shifting channel and shopper dynamics and how retailers and suppliers are positioning for growth


Gain insight into retailer* channel and format strategies and growth imperatives-and most importantly, the resulting ‘So What? for your business


Equip yourself with the data and knowledge you need to build an informed and effective brand, shopper marketing, and customer business plan

Module Content

The SA Food and grocery trading context
  • An overview of the SA food and grocery industry, trading conditions, shifting channel and shopper dynamics
  • Retailer* comparative KPI performance – how are they stacking up?
Round-table discussion by *Retail Group
  • Importance of the joint business planning (JBP) mindset
  • Current business structure and supplier contact points
  • Retailer* brand positioning and associated supplier brand alignment
  • Trading formats and shopper segmentation strategy
  • Trended financial performance (KPI’s) - the context to building a winning commercial proposition
  • Key strategic imperatives and growth plans – the resulting expectations of you, the supplier
  • SWOT analysis and associated opportunities for your business
Swot briefing
The ‘SWOT Build’: post workshop exercise
Your retail customer’s ‘strengths’ and ‘weaknesses’, and the associated ‘opportunities’ and ‘threats’ for your business

Format
tradescape 3.0 on-site customised

For companies with 10+ team delegates , Ti offers a programme customised to your specific channeland/or category needs.The programme is hosted at your on-site facilitiy or alternative preferred venue.Each module comprises a highly visual,dynamic presentation punctuated by facilitated group discussions. Delegates will receive a Retail Intelligence reportby retail group as workbooks for on-going practical reference.



OTHER AVAILABLE COURSES

MyCustomer 2.0 MyCustomer 4.0

Download PDF Brochure

For more information or to book your My Customer 3.0 Workshop contact Trade Intelligence:

Telephone: (031) 303 2803

E-mail: thule@
tradeintelligence.co.za