Independent wholesale has long been a mainstay of the South African trading economy. In the days of apartheid, independent wholesalers were the primary means of bringing brands and produce to the Independent Retailers who supplied the main market, and they continue to fulfil a valuable role in this regard.

As modern retailers have moved into the townships and rural areas, the independent wholesalers and retailers which stock their stores from these wholesalers have met competitive headwinds.
There has been a high degree of consolidation in the sector, partially in response to this pressure, partly to achieve the economies of scale available to larger groups. Hence the emergence of associations of independent wholesalers into buying groups and member organisations, like ICC and Unitrade Management Services (UMS).

A key development has been the rapid emergence of the hybrid or Retail Cash and Carry format, which enables wholesalers to compete directly with retail chains for a share of the lower-LSM consumer’s wallet.
Contrary to popular belief, the general trade is not dying, owner run, branded independents are growing - displaying characteristic resilience in adapting to market forces.