Trade Intelligence is a research, communication and training business focused on the FMCG Retail and Wholesale Trade.

Our clients are major manufacturers and service providers who pay an annual subscription to be kept abreast of developments in their key customers’ businesses, their performance and key strategic drivers, and the environment in which they operate.

Trade Intelligence provides insight into the SA Consumer Goods environment and the major retail and wholesale players, to promote effective and profitable trading relationships, and inspire interest in the industry.

A single source of information about your key retail and wholesale accounts

Workshops and presentations that bring your key accounts to life

Readable and relevant publications for the FMCG industry

Feedback from our profile users and regular retailer interviews have revealed the critical need for a service that provides key industry insights:

“We are looking to achieve key touchpoint efficiencies, but the foundation knowledge is lacking”

“My suppliers keep changing their Account Managers,and so there’s no understanding of my business, how to handle my account or service my needs”

“My non-customer-facing staff don’t get to hear the trade speak about their needs and expectations”

“We battle to educate and inform our junior to middle management regarding retail”